Joy: Happy Streaming
Product
Streaming App for Smart TV
Role
UX/UI Design | Creative Direction
| Icon + Asset Design
Year
2021
At the height of the streaming app boom, my team designed a simplified, yet highly customizable, video streaming platform with special attention to accessibility, ease-of-use, and most importantly, Joy.
20%
of people with disabilities have canceled a streaming subscription due to accessibility barriers
66%
of people with disabilities feel excluded from and frustrated with current streaming services
For the TV lovers, and streaming loathers.
Inconsistencies across streaming platforms and their various devices, coupled with chaotic design patterns, navigation issues, and accessibility concerns, force users to have several different mental models and make watching on-demand content unnecessarily complex.
That's where we come in: custom views for all your shows, all in one place.
Now you and Grandpa can watch together with joy.
User Profiles
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Inexperienced with technology
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Hearing, vision and mobility issues
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Struggles adjusting to change
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Unable to access core functionalities such as search and CC
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Top Features: Custom Captioning, Comfort View
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Highly experienced with on-demand video
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Has accounts with every large streaming service
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Likes to search and browse quickly
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Finds current streaming services’ UI finicky
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Top features: Integrated Accounts and Efficient View